I specialize in product design and strategy.

 

In a nutshell, I help organizations understand consumer behavior, design products, and align teams around a shared purpose.

What does this mean?

I help answer the following questions:

  • What problems are we trying to solve for the user?

  • What are the user’s goals and pain points ?

  • What is broken for the user and how do we improve their experience?

  • Why is it important that we build a particular feature?

  • What are the business goals and metrics of success if certain features were released (user growth, increase customer lifetime value, etc.)?

What are my skill sets?

Product Design

I look at design from a micro and macro perspective, working on high-level design strategy as well as getting my hands dirty in Sketch. I have experience in concept ideation, digital prototyping, user interaction flows, and visual design.

Design Team and Process

I manage small to medium design teams and establish design processes within early startups.

Conduct User and Consumer Research

I run research sessions that include user testing, user interviews, focus groups, and surveys to help organizations understand their consumers.

Define Product Roadmaps

I map out the vision and direction of a product over time making sure it matches short-term and long-term business goals.

Growth

I optimize product funnels by identifying opportunities to improve conversion and retention.

What am I looking for next?

I’m a humanist and a futurist! Got a mission? I love future tech and social impact projects. I want to create viable solutions for real-world problems. I thrive in environments that challenge me and appreciate organizations that leverage my range of skill sets.

What am I working on right now?

Right now, I’m working with a social impact, fin-tech startup and a non-profit organization to create an app that aims to break the cycle of poverty for the women in Africa. I’m also exploring the world of VR as well.

What did I work on before?

Previously, I led the design team at FlashFunders, a tech-enabled investment bank, and Vhoto, an app that finds highlights in your video using computer processing technology which was featured on Apple's Best New Apps in over 100 countries. I led the mobile design experience at Activision's Call of Duty, leading their mobile design efforts which amassed over 20 million player accounts. I consulted for brands such as Sony, Microsoft, Ticketmaster/Live Nation.

 

Speaking + Teaching

I speak at various events because I believe in sharing knowledge and mentoring whenever possible. 

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